How To Leverage Your Relationships Properly And Fund your Project or Business

Recently we’ve seen projects with good potential abandoned primarily because the developer didn’t properly leverage their relationships. In two cases, the developer relied on a 3rd party to get them an audience with a person of influence. After their initial meeting it was decided there was mutual interest to move forward. It later became obvious that the developer didn’t have realistic expectations or fully understand that there was far more required to prepare their projects for financing. Let’s face it… there is only so much that these persons of influence can do to help them.

In one case, it quickly became clear that the developer over-valued the introduction. So much so, that when it came time to finance their project, the offers to fund the project that were obtained left the developer with far less than they had hoped for. Sure the developer had done a decent job at preparing their paperwork, finding appropriate sites, feedstock and off-takers. But their commitment to the introducing party was so excessive, that the project fell apart because none of the parties involved was willing to take a lesser amount than they were led to believe they deserved.

This was a classic case of greed and unrealistic expectations.

In another case, the introduction was made. An appreciable amount of work was done to prepare the business plan and financial model. The developer found a suitable site for the project and got commitments for their feedstock. They even identified a potential lender that was interested.

What did they do wrong? They didn’t take the lenders advice before rushing back in front of the influential party. Sure, they had their meeting, but without having their project properly structured, the outcome from the meeting was, like the other group, far less than what they had hoped for. Like the other group, it was so different from what they had planned for, that the developer had to scrap the project altogether.

Would one consider these signs of inexperience and unrealistic expectations? Not hard to make that case. But, the bottom line is, an introduction is only worth so much. It’s certainly, not worth 10% or more of any project. Also, no matter who introduces you to the influential person, you still need to make a top-flight presentation and demonstrate that by working with you they are not undertaking any greater risk than normal. Preferably, less risk.

Project financing and business funding can involve complex issues and concerns. It is your responsibility as the developer or business owner to prove that you have taken all these issues into account and have taken the necessary steps to fully protect the primary participants.

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You can also contact us to ask questions and voice your concerns. Just pick up the phone and dial, CFIC Funding, Inc. today at 310-421-7370! Ask for David Young or Wayne Clinton. You can also visit or mail or